User Testing First Iteration Results:
The heat map demonstrates where users thought they had to click to view more information on a film, with the average time taken being 15 seconds.This demonstrated where users clicked on the page to change the settings button.
This demonstrated where users clicked to repost another users comments.
Overall the results weren’t bad but i considered the average time taken to complete each task a little too long. Furthermore users comments clarified that the interface needed to be clearer. When asked what improvements could be made to the website, if any, users responded:
|355934||I found the vertical navigation a little confusing and the settings icon hard to read|
|355935||a home or menu button|
|355942||More prominent settings/profile|
|355943||I wanted clearer options on the navigation bar|
|355945||the icons in the bottom left weren’t totally clear|
|355947||the settings section symbol could be slightly clearer|
|355964||it’s very well done|
|355965||Finding out info about films|
|355988||An about page that provides an insight into what the site is all about and how it works|
When asked whether they preferred icons/ textual links to represent information users responded :
|355988||depends. mix usually works|
User testing second iteration
The heat map demonstrates a decrease of 7 seconds in the average time taken to view further information on a film by simply adding in a plus sign to indicate there was more content to be viewed. Taking into account users comments and feedback i decided a horizontal navigation created a stronger hierarchical structure. This was proven by testing as the time taken to change the settings decreased by 1 second. The heat maps demonstrate what navigation appeared more natural to them. This confirmed the assumption that a horizontal navigation was the best route to go down.
After analysing the results from the wireframes, i drew up designs and questioned users on their opinions of the overall look of the website.
Do you find the website allows you to effectively view people’s opinions?
|365444||Yes, it was very easy to find users opinions and voice my own, the fact you can scroll over the film and see opinions is great|
|365445||Yes, i think it’s great how you can instantly view all users comments when you click onto the website.|
|365585||Yes. Not being a very proficient social media or internet user, I found the website very easy to navigate due to its simple and clean layout.|
|365586||yes, having the user’s opinions there to see when you click on the film is really useful and a great way to instantly see what people think about them.|
Do you find the focus on strong visual aesthetics more engaging than websites that do not?
|365444||Yes, i like that the website is active|
|365445||Yes, i think other sites rely too heavily on textual content and find it a bit boring to flick through. I really like how the amount of text it limited but you can still view the most valuable info by hovering over images|
|365585||Yes; I liked the fact there was not too much text which can often websites look busy and messy, and feel pictures can often do a better job as well as looking more professional|
|365586||I think having images makes the site really visually attractive which is very important. It’s nice to have the images alongside the written descriptions because it gives you a better impression of what the film will be like.|