Idea

Welcome to the BFI Film festival, one of the UK’s largest film events. Host to over one hundred films, finding the right movie isn’t exactly a walk in the park. My project takes a different approach to helping user’s decide on a film. By projecting their opinions through visual film boards, user’s create a network of aesthetically pleasing ratings as deciphered by festival goers. User’s engage with one another by reposting comments that they feel are valuable and decide as a community the most highly rated by ‘liking’ films. Thus creating an interest network, based purely around individual’s opinions and the BFI’s film content.

The idea for this project was sparked after reading the mixed reviews of the existing mobile app. Initially intending to build on the existing concept by Kotikan (2011) I decided to change direction after researching the products success. With a download rate of 5000-10,000 (Google Play, 2011) and an overall 149,000 visitors (White, M 2012) to the festival I believe the existing app failed to effectively engage audiences. I began carrying out market research into the most popular and current website themes and investigated user’s needs, to gain a comprehensive understanding of the initial downfalls of the existing app.

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