Designed as an information based app with minimal social interaction other than the ability to share films via Twitter and Facebook, the original concept featured the whole festival programme with images, trailers, ticket availability, a personal festival planner, map integration and a live video stream. To avoid competition and merely adapting their basic concept, i decided to focus my project around social interaction and the ability to post film reviews. I also aimed to focus heavily on visual aesthetics, reflecting the contemporary and avant-garde characteristics of the festival, a factor I feel the original apps fails to do.

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