Case Study: Pinterest

The analysis of Pinterest provides a clearer understanding of the requirements of the modern day user. Jennifer Cario (2013, p.25) highlights the growing popularity of the social media site stating,

“With more than 25 million active users, Pinterest has fast become a major player in the world of social media, ranking as the third most popular social network behind Facebook and Twitter.”

This emphasises the impact Pinterest has made on the social networking world in a short period of time with Facebook and Twitter taking several years to gain popularity. This may be due to its unusual approach to social networking, where individuals categorise their interests through visual book marking and connect with friends by sharing boards of interest. In doing this, “Pinterest becomes an ever evolving collection of the things that interest them.” (Cario 2013, p.35). This highlights the enhanced user experience that Pinterest creates by integrating visual boards of content that present useful information to users, contrasting traditional search engines which provide textual content.

Facebook and Twitters inability to tailor content to user’s specific interests is what’s attracting users to networks like Pinterest, which allow them to create a visually stimulating environment around a collection of interests. Furthermore it highlights the importance of a visually clear and well-designed interface in initial user interest. I hope to recreate a similar online environment by creating a visual and minimalistic design that primarily focuses on presenting films and users opinions. In doing so, I hope this will attract users to the website and encourage them to join in and share their views on films.


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