UX Design

As an aspiring UX designer this project intends to show my ability to create a clear user interface whilst meeting the user’s needs for an engaging and stimulating experience. The following definition encompasses the key elements of UX design and touches upon the specific methodology needed to determine a good user experience. Wilbert Galitz (2007, p.4) states, “Human- computer interaction is the study, planning, and design of how people and computers work together so that a person’s needs are satisfied in the most effective way.”

Therefore an essential part of my research was to examine all of the theories and patterns surrounding UCD in order to establish the most appropriate way to present website content. This involved considering what elements of information to focus more heavily on in order to obtain the audience’s attention. Focusing heavily on imagery seemed most appropriate as users valued a more visual, rather than textual interface. A better understanding of users, tasks they wanted to complete and the environments the website would be used was necessary to design the right functionality and look for the website. This was perhaps the downfall of the initial app, which merely provided an information based application of the festival programme. Testing highlighted that user’s valued social interaction above any other component which is why I have taken my project down an interest based network route, primarily focusing on user’s opinions and the ability to repost ‘valuable’ comments.

A better understanding of how users interacted with the website, what they found most enjoyable and what they expected from the interface was established through surveys and prototyping. The survey below was created for a different project purpose but still proved useful to the field of endeavour.


For all survey result see Appendix A.


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